Writing
On building with AI, marketing, and why people take action online.
2026
| Date | Post | Topic | Read time |
|---|---|---|---|
| 2026-09-27 | Talk is cheap. Here's my September. | building | 2 min |
| 2026-08-24 | Sometimes the decision is outside of your control. | decisions | 3 min |
| 2026-08-20 | Sometimes your best customers barely use your product | customers | 4 min |
| 2026-08-08 | I analysed 50,000 empty legs and realised we were solving the wrong problem | building | 10 min |
| 2026-07-28 | Why did I start this site? | building | 3 min |
2025
| Date | Post | Topic | Read time |
|---|---|---|---|
| 2025-11-11 | I built an AI agent that qualifies my discovery calls automatically | ai | 5 min |
| 2025-09-13 | Letting go of desires | essays | 1 min |
| 2025-09-10 | When execution becomes cheap | essays | 4 min |