Sometimes your best customers barely use your product
Some of my best customers barely use the product. That sounds terrible until you realise they may be getting exactly what they paid for.
Hey, I’m Tariq 👋
I’ve spent the last 18 years building companies across private aviation, services, ecommerce and SaaS — some to six figures, some to seven.
Along the way I’ve collected a few wins, an impressive number of mistakes and enough fuck-ups to know that most things look much simpler in hindsight.
I build products, run demand campaigns, poke at problems and write about what I’m learning while it’s still messy.
Right now, I’m building a portfolio of micro software products from $0 to $50k MRR in 18 months, and I'm doing it in public.
Want to follow along? Stick your email below. It’s free.
Latest
Aug 20
Sometimes your best customers barely use your product
Some of my best customers barely use the product. That sounds terrible until you realise they may be getting exactly what they paid for.
3 min read
Aug 08
I analysed 50,000 empty legs and realised we were solving the wrong problem
Empty Leg Finder V2 is live. People are paying for it, the product works, and I’m currently working out
9 min read
Aug 05
Day 1 - What am I going to build?
So it's day 1 of the $0 to $50k MRR in 18 months challenge and, more often than
4 min read
Aug 04
Day 0 - Lets Build the Thing
Alright, this is officially real.
For the next eighteen months, I’m going to see how far I can get
1 min read
Jul 28
Why did I start this site?
I have forgone coming up with a fancy hook to draw you in. The temptation was there, but sometimes you
3 min read
Sep 13
Letting go of desires
Originally published September 2025. Part of the Archived Essays collection.
During my Sunday reflection, I revisited a quote from James
2 min read
Sep 10
When execution becomes cheap
Originally published September 2025. Part of the Archived Essays collection.
“Holy shit.”
Those were the first words out of my
4 min read