Sometimes the decision is outside of your control.
Data tells you what's true, it doesn't tell you who decides. Those are two different jobs, and confusing them is how hearts get broken.
Hey, I’m Tariq 👋
I build businesses and useful things.
I’ve spent 18 years in business, founded five companies and built ventures to six- and seven-figure annual revenues multiple times.
These days, I’m absorbed in what one person can build with AI, and how to turn something useful into something people choose to use and buy.
I love creating, solving problems, marketing and understanding what makes people take action online.
This is where I share the things I’m making, the tools I’m exploring and what I’m learning along the way.
Explore my projects, read my writing, or subscribe for occasional updates.
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Featured
Sometimes your best customers barely use your product
Some of my best customers barely use the product. That sounds terrible until you realise they may be getting exactly what they paid for.
I analysed 50,000 empty legs and realised we were solving the wrong problem
Empty Leg Finder V2 is live. People are paying for it, the product works, and I’m currently working out
Latest
Aug 24
Sometimes the decision is outside of your control.
Data tells you what's true, it doesn't tell you who decides. Those are two different jobs, and confusing them is how hearts get broken.
2 min read
Aug 20
Sometimes your best customers barely use your product
Some of my best customers barely use the product. That sounds terrible until you realise they may be getting exactly what they paid for.
3 min read
Aug 08
I analysed 50,000 empty legs and realised we were solving the wrong problem
Empty Leg Finder V2 is live. People are paying for it, the product works, and I’m currently working out
9 min read
Jul 28
Why did I start this site?
I have forgone coming up with a fancy hook to draw you in. The temptation was there, but sometimes you
3 min read
Sep 13
Letting go of desires
Originally published September 2025. Part of the Archived Essays collection.
During my Sunday reflection, I revisited a quote from James
2 min read
Sep 10
When execution becomes cheap
Originally published September 2025. Part of the Archived Essays collection.
“Holy shit.”
Those were the first words out of my
4 min read