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Build The Thing

Hey, I’m Tariq 👋

I’ve spent the last 18 years building companies across private aviation, services, ecommerce and SaaS — some to six figures, some to seven.

Along the way I’ve collected a few wins, an impressive number of mistakes and enough fuck-ups to know that most things look much simpler in hindsight.

These days I’m a dad, founder and CEO who still likes being far too close to the work.

I build products, run demand campaigns, poke at problems and write about what I’m learning while it’s still messy.

Right now, I’m building a portfolio of micro software products from $0 to $50k MRR in 18 months, and I'm doing it in public.

Want to follow along? Stick your email below. It’s free.

Featured

I analysed 50,000 empty legs and realised we were solving the wrong problem

I analysed 50,000 empty legs and realised we were solving the wrong problem

Empty Leg Finder V2 is live. People are paying for it, the product works, and I’m currently working out

Latest

Aug 08
A random series of lines converging into central hubs

I analysed 50,000 empty legs and realised we were solving the wrong problem

Empty Leg Finder V2 is live. People are paying for it, the product works, and I’m currently working out
9 min read
Aug 05
A series of geometric shapes being stacked on top of one another.

Day 1 - What am I going to build?

So it's day 1 of the $0 to $50k MRR in 18 months challenge and, more often than
4 min read
Aug 04
A surreal light bulb with a building inside it

Day 0 - I have an idea

Alright. I have officially made this journey official. After tearing my hair out for the... hold up... I have no
2 min read
Jul 28
A man walking an unknown path as it's being built

Why did I start this site?

I have forgone coming up with a fancy hook to draw you in. The temptation was there, but sometimes you
3 min read

Want to see how this plays out?

I’ll send you the builds, mistakes, experiments and occasional wins as they happen. No polished hindsight, just the work..

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