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Every essay, build log and field note, newest first.
2026
/ Aug 2026
A random series of lines converging into central hubs

I analysed 50,000 empty legs and realised we were solving the wrong problem

Empty Leg Finder V2 is live. People are paying for it, the product works, and I’m currently working out
2026
/ Aug 2026
A series of geometric shapes being stacked on top of one another.

Day 1 - What am I going to build?

So it's day 1 of the $0 to $50k MRR in 18 months challenge and, more often than
2026
/ Aug 2026
A surreal light bulb with a building inside it

Day 0 - Lets Build the Thing

Alright, this is officially real. For the next eighteen months, I’m going to see how far I can get
2026
/ Jul 2026
A man walking an unknown path as it's being built

Why did I start this site?

I have forgone coming up with a fancy hook to draw you in. The temptation was there, but sometimes you
2025
/ Sep 2025
A man letting go of goals that were not his.

Letting go of desires

Originally published September 2025. Part of the Archived Essays collection. During my Sunday reflection, I revisited a quote from James
2025
/ Sep 2025
A humana and a robot figuring out how to work together

When execution becomes cheap

Originally published September 2025. Part of the Archived Essays collection. “Holy shit.” Those were the first words out of my