Sometimes the decision is outside of your control.
Data tells you what's true, it doesn't tell you who decides. Those are two different jobs, and confusing them is how hearts get broken.
Sometimes your best customers barely use your product
Some of my best customers barely use the product. That sounds terrible until you realise they may be getting exactly what they paid for.
I analysed 50,000 empty legs and realised we were solving the wrong problem
Empty Leg Finder V2 is live. People are paying for it, the product works, and I’m currently working out
Why did I start this site?
I have forgone coming up with a fancy hook to draw you in. The temptation was there, but sometimes you
Letting go of desires
Originally published September 2025. Part of the Archived Essays collection.
During my Sunday reflection, I revisited a quote from James
When execution becomes cheap
Originally published September 2025. Part of the Archived Essays collection.
“Holy shit.”
Those were the first words out of my
