The Demand Capture Loop

The Demand Capture Loop is a paid demand capture service. I take an enquiry all the way from someone clicking an ad to that lead showing up in your CRM, then I keep tightening the loop week after week.

Who it's for

High-ticket, specialist businesses that win enquiries online but close them over the phone or through a relationship. Private dental clinics, hair transplant clinics, air charter brokers, and yacht charter brokers.

You're a match if all of these are true:

You turn over £1m+ a year and you're hungry for growth.
You have a sales motion you can test.
You spend at least £5k-£10k+ on Google Ads per month
You have the staff to handle the extra demand I'll generate.
You actively score your leads. This one isn't optional.

Who it's not for

If your business doesn't bring the same standards and rigour that I do, we're not a match. That includes businesses that can't follow up on leads in good time, don't score them, or don't have the team to close them.

How the loop works

Understand. I go deep on your business, your customers, your best-selling offers, and your best-performing paid channel.
Research. I look for underpriced attention, which is one of my main strategies, and work out what your customers actually intend when they search. Then I build deep relevancy into every campaign.
Build. I set up PPC campaigns along with the infrastructure behind them: landing pages and capture systems, whether that's a form, WhatsApp, or both.
Track. Everything is tracked from the first click to the lead landing in your CRM.
Optimise. I review and optimise the campaigns every week or every two weeks.
Close the loop. I work directly with your sales team, their feedback on lead quality goes back in at step one. That's what makes it a loop: each round, the relevance gets better and the cost per lead comes down.

How it's built

I work exclusively with google ads. Infrastructure & conversion assets are built custom for each client.

I'm not tied to any one tool, but my preference is landing pages in plain, semantic HTML and CSS. That way, when I add a little JavaScript to track a click or listen for a form submission, the trigger fires reliably every time. There are no single-page-app routers swallowing events.

My usual stack is Netlify for pages and forms and Fathom Analytics for tracking, wired straight into whichever CRM you already use.

Results

The Demand Capture Loop is getting excellent results for the client I'm working with now, and it has done the same for past clients. Client names stay private, but references and proof are available on request.

Pricing

Setup costs £5,000. Retainers start from £2,500 a month.

There's an initial 90-day commitment. Research, the build, and getting the first campaigns and landing pages live usually take the first two to four weeks. After that, I'm tracking, optimising, and improving the loop for the new demand we're generating and capturing.

Availability

I don't actively sell this. My main focus is building Empty Leg Finder and the other products in the Deir Group. As a result, I take on a maximum of three clients, with only one going through onboarding at any one time, and only when the fit is right.

If that sounds like your business, get in touch and tell me a bit about what you sell.